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Signature Wines Opens New Sales and Distribution Channels for Premium Wineries
Custom Label Provider Experiences Strong Industry Momentum and Hires New CEO to Extend Company's Leadership in Offering Premium Wines and Distinctive Wine Labels
HAYWARD, Calif. - January 22, 2003 - Signature Wines, a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers, has experienced a record year in 2002, with sales up 70 percent from 2001, as more customers have looked to custom label wines as a way of customizing their events and gift programs and for increasing brand awareness.
The company's strategy enables them to offer world-renowned wineries new sales and distribution channels that help these partners to access a unique and diverse customer base. To date, Signature Wines has forged deep relationships with several world-renowned wineries from California, Washington and Oregon, such as Argyle, Chateau Ste Michelle, Franciscan Oakville Estate, Ironstone Vineyards, Kendall-Jackson, Ravenswood Winery, Robert Mondavi and Schramsberg, to offer their wines to the company's custom label customers.
"Signature Wines is the best at what they do - creating premier custom label wine programs that open new distribution channels for our award-winning wines, enabling us to reach an entirely new customer base," said W. Reed Foster, Chairman Emeritus and Co-founder of Ravenswood. "We've been working with Signature Wines since the company was founded and they've proven to be an excellent partner for Ravenswood. I recommend them to any winery looking to partner with a company that can do custom label wines efficiently and effectively."
In addition, Signature Wines has hired Scott Cahill as CEO, to drive further momentum for the company as it works towards aggressive growth initiatives in 2003 and beyond. Cahill joins Signature Wines with a strong background in global sales and marketing management for early-stage and Fortune 1000 companies.
"Our focus on superior wines, distinctive wine labels, and broad customization has helped our customers achieve their business goals, while enabling us to achieve a record year," said Scott Cahill, Signature Wines CEO. "Moving forward, Signature Wines' focus is on becoming the custom label vendor of choice for wine suppliers and marketing partners alike by offering unparalleled wine products, customized brand and marketing programs and superior services."
Program Overview
Signature Wines offers custom label wines for the university, corporate and hospitality industries as well as to individuals and consumers looking to personalize gifts, events and special occasions. Corporate clients such as Yahoo!, Robert Half International, Clif Bar and Getty Images, for example, give gifts of Signature Wines' branded or partner wines with personalized labels as thank you's and incentives to employees and customers, and use them to add a personal touch to company parties and holiday celebrations.
The company also offers excellent private and control label programs. Signature Wines works with hotels and restaurants such as Hilton, Omni Hotel and the Mark Hopkins Intercontinental San Francisco, for example, to develop private labels for hotel mini bars, as restaurant and bar "house" pours, and for banquet and wedding catering and gifts.
"Our experience working with Signature Wines for our banquet and in-room refreshment services has continuously exceeded our expectations," said Giovanni Beretta, Director of Food and Beverages for the Mark Hopkins Hotel. "The quality of wines, excellent designs and high level of service provided by Signature Wines has made our private label wine program a success."
The company works with retailers to develop their own branded wines and wine programs based on the individual requirements of the customer's demographics. Customers can also exclusively license existing wine brands on a regional level.
Signature Wines uniquely offers automated and customized programs and services to work with customers of all sizes, including low minimum order quantities, enabling the company to offer quick turnaround times and excellent service. Signature Wines creates distinctive and award-winning wine labels, either using a client's existing artwork and brand images, or by helping to create an entirely new design. The company also offers localized and regional label designs and brand customization in addition to offering year-round seasonal wine programs. The company's template designs offer seasonal and thematic options that make customizing an event or gift easy to do. Signature Wines is the only custom label wine provider able to serve clients of all sizes with incredibly personalized solutions that help them to build awareness, impress customers and impact their bottom line.
Blackridge Canyon
In addition to working with leading wine partners, Signature Wines offers its own line of premium California wines, called Blackridge Canyon. The Blackridge Canyon Napa Series line offers Chardonnay, Merlot and Cabernet Sauvignon varietals from grapes grown in the Napa Valley. Wines from the Blackridge Canyon Signature Series come from the Sacramento River Delta and Sierra Nevada foothills, with varietals including Chardonnay, Merlot and Cabernet Sauvignon. The Blackridge Canyon Classic Series wines come from the Southern Central Valley. Varietals include Chardonnay, Syrah, Cabernet Sauvignon, Merlot, White Zinfandel, and Sparkling wines.
About Signature Wines
Signature Wines is a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers. Founded in 1998, the company has partnerships with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle and Franciscan Oakville Estate. Blackridge Canyon is the company's own award winning line of California premium wines and sparkling wines. Signature Wines specializes in helping university, hospitality, retail and corporate clients enhance their brands and product offerings, impress their customers and positively impact their bottom line through customized programs that generate brand awareness and customer loyalty. The company also works with individuals to create unique and memorable gifts, events and occasions. Signature Wines uniquely serves its clients through its excellent quality wines, an award-winning design team, stunning design labels and templates, customized branding and marketing, and creative gift and wine accessories.
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