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HAYWARD, Calif. - May 5, 2003 - Signature Wines, a premier provider of custom label wines and distinctive wine labels for businesses, professional organizations and individual consumers, has signed three new University Alumni Association contracts with Miami University in Ohio, University of Maryland and the US Merchant Marine Academy, further extending the company's leadership in the marketplace.
"We are continuing to experience tremendous success in the marketplace, and especially with university alumni associations, where we've demonstrated a thorough understanding of their unique marketing and distribution requirements," said Scott Cahill, CEO for Signature Wines. "Countless organizations, including University Alumni Associations, see the tremendous benefits of custom label wine programs for helping to extend brand image, grow revenues and increase affinity and loyalty for customers, partners and in this case, graduates."
Many university alumni organizations looking for ways to establish loyalty and maintain affinity to their schools have partnered with Signature Wines. Signature Wines' University Division offers a year round, custom label, collectible series wine program as a distinctive way of helping university alumni associations further develop school affinity while generating additional revenues on a year-round basis. University Alumni Associations across the nation have contracted with Signature Wines. A sampling of university clients include: The Citadel, Georgia Tech, University of Michigan, University of Nebraska, Northwestern University, University of California at Davis, UCLA, USC, U.S. Naval Academy and West Point.
"We are excited to launch a year-round alumni wine program with Signature Wines," said Jennifer Clark, associate director of membership for the Miami University Alumni Association. "Miami University has offered an extremely popular wine-tasting course for many years, which is fondly remembered by our alumni. This year at Reunion Weekend 2003 we will debut both a new Reunion College wine tasting course and the Miami University Alumni Association Signature Wine collection."
University Wine Programs are promoted and sold on-line through custom designed web pages linked to Alumni Association sites, direct mail and email, and via Signature Wines' website. A toll-free number offers personal service, connecting buyers to Signature Wines' staff of wine consultants and customer service representatives. Working with leading universities such as University of Nebraska, University of Michigan, University of Texas and many others, Signature Wines has established a history of highly successful alumni association programs.
In partnership with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle, Schramsberg, and Franciscan Oakville Estates, Signature Wines is a top provider of custom label wines, offering a portfolio of fine California, Oregon and Washington, as well as a selection of imported wines.
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| FOR IMMEDIATE RELEASE | For further information contact: Erin Curtis Signature Wines (510) 259-6555 ph (415) 990-1181 mobile ecurtis@signaturewines.com |
Signature Wines Continues Growth Trajectory Adding New University Customers
Reinforces Position as Foremost Custom Label Wine Partner for Alumni AssociationsHAYWARD, Calif. - May 5, 2003 - Signature Wines, a premier provider of custom label wines and distinctive wine labels for businesses, professional organizations and individual consumers, has signed three new University Alumni Association contracts with Miami University in Ohio, University of Maryland and the US Merchant Marine Academy, further extending the company's leadership in the marketplace.
"We are continuing to experience tremendous success in the marketplace, and especially with university alumni associations, where we've demonstrated a thorough understanding of their unique marketing and distribution requirements," said Scott Cahill, CEO for Signature Wines. "Countless organizations, including University Alumni Associations, see the tremendous benefits of custom label wine programs for helping to extend brand image, grow revenues and increase affinity and loyalty for customers, partners and in this case, graduates."
Many university alumni organizations looking for ways to establish loyalty and maintain affinity to their schools have partnered with Signature Wines. Signature Wines' University Division offers a year round, custom label, collectible series wine program as a distinctive way of helping university alumni associations further develop school affinity while generating additional revenues on a year-round basis. University Alumni Associations across the nation have contracted with Signature Wines. A sampling of university clients include: The Citadel, Georgia Tech, University of Michigan, University of Nebraska, Northwestern University, University of California at Davis, UCLA, USC, U.S. Naval Academy and West Point.
"We are excited to launch a year-round alumni wine program with Signature Wines," said Jennifer Clark, associate director of membership for the Miami University Alumni Association. "Miami University has offered an extremely popular wine-tasting course for many years, which is fondly remembered by our alumni. This year at Reunion Weekend 2003 we will debut both a new Reunion College wine tasting course and the Miami University Alumni Association Signature Wine collection."
University Wine Programs
Signature Wines provides alumni associations with customized multi-year wine programs designed to build school affinity and to develop a new source of funding for the University. The company's award-winning internal design team works with each client to develop customized wine labels and packaging that capture the spirit and brand image for each University. University Wine Programs are promoted and sold on-line through custom designed web pages linked to Alumni Association sites, direct mail and email, and via Signature Wines' website. A toll-free number offers personal service, connecting buyers to Signature Wines' staff of wine consultants and customer service representatives. Working with leading universities such as University of Nebraska, University of Michigan, University of Texas and many others, Signature Wines has established a history of highly successful alumni association programs.
In partnership with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle, Schramsberg, and Franciscan Oakville Estates, Signature Wines is a top provider of custom label wines, offering a portfolio of fine California, Oregon and Washington, as well as a selection of imported wines.
About Signature Wines
Signature Wines is a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers. Founded in 1998, the company has partnerships with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle and Franciscan Oakville Estate. Blackridge Canyon is the company's own award winning line of California premium wines and sparkling wines. Signature Wines specializes in helping university, hospitality, retail and corporate clients enhance their brands and product offerings, impress their customers and positively impact their bottom line through customized programs that generate brand awareness and customer loyalty. The company also works with individuals to create unique and memorable gifts, events and occasions. Signature Wines uniquely serves its clients through its excellent quality wines, an award-winning design team, stunning design labels and templates, customized branding and marketing, and creative gift and wine accessories. Click here for more information.