Napa Cabernet Meets Vegas Cabaret - Magnums of Velvet Elvis® have "left the building"

Only 3,600 Bottles of Graceland® Cellars' Limited Edition Velvet Label Cabernet Sauvignon Available for the Holidays

HAYWARD, Calif. - October 27, 2005 - A battle is brewing between collectors of wine and Elvis memorabilia with the release of Graceland Cellars' Velvet Elvis 2003 Napa Valley Cabernet Sauvignon, Special Limited Edition Magnum. Only 3,600 individually numbered, jet-black velvet-label magnum bottles have been produced, just in time for the holidays. With the suggested retail price of $99.99, this high quality Napa Cab comes in a black velvet-lined Elvis gift box. The 1.5-liter Velvet Elvis is elegantly presented on a burgundy colored platform. Collectors are sure to prominently display in their cellars.

"We've blended the popular craft of velvet painting that became synonymous with Elvis Presley's® image along with our best Napa Cabernet Sauvignon and bottled it into a stunning package," said Scott Cahill, CEO of Signature Wines. "Velvet Elvis is a unique collectable wine gift that is sure to please wine enthusiasts and Elvis fans alike." Graceland Cellars' Velvet Elvis 2003 Napa Valley Cabernet Sauvignon is a full-bodied Napa Cab with aggressive tannins, softened by lush blackberry fruit. Drinkable now, the wine was created for long-term aging. Velvet Elvis is available at select wine shops around the country and online at www.gracelandcellars.com.

Elvis Presley Wines Ring-In the Holidays

Wine and Elvis fans not lucky enough to get a bottle of Velvet Elvis Cabernet Sauvignon can still celebrate the holidays with Graceland Cellars' Blue Christmas™ 2003 Napa Valley Cabernet Sauvignon. This special edition, limited production (6,000 cases only) is a keepsake and commemorates Elvis' great love of Christmas and his most popular holiday song. The 2003 Blue Christmas Cab is a complex, intense wine with hints of leather, cherry, cedar and smoke. Ideally paired with a favorite filet recipe or your holiday rib roast, the 2003 Blue Christmas Cabernet Sauvignon has suggested retail price of $17.99 and is available in over 40 states across the country or online at www.gracelandcellars.com.

Gift givers will also love the Graceland Cellars 3-bottle holiday set which includes a bottle each of the award-winning 2003 Blue Suede Chardonnay, 2003 Jailhouse Red Merlot, and 2003 The King Cabernet Sauvignon. The set includes an Elvis Presley Its Christmas Time Holiday CD for a suggested retail price of $34.99 and is available in over 40 states across the country or online at www.gracelandcellars.com.

About Graceland Cellars

Since 2003, Graceland Cellars has been proving that good wine can also be fun. Launched as a tribute to The King of Rock 'n' Roll®, Graceland Cellars' wines are firmly planted in California innovative wine-making. Grapes are picked at full ripeness. The product line has won many awards including: Gold Medal Winner, 2004 International Eastern Wine Competition and Silver Medal Winner, 2004 Riverside International Wine Competition. The combination of quality product and consumer appeal lead Graceland Cellars to be named one of the year's "Top 10 Hottest Small Winery Brands," by Wine Business Monthly magazine. Signature Wines maintains an exclusive relationship with Elvis Presley Enterprises (EPE), the exclusive holder of all rights to Elvis' image and properties, including Graceland in Memphis, TN.

About Signature Wines

Founded in 1998, Signature Wines is a leading provider of uniquely branded premium wines and wine clubs programs. In addition to Elvis Presley Enterprises, the company also bottles award-winning wine for The Sierra Club®, Ducks Unlimited and more than 40 universities, while supporting the highly successful Sunset Magazine Wine Club. Signature Wines has also developed a technology platform that enables corporations, hospitality venues and consumers to easily develop their own custom labeled wines. For more information about Signature Wines visit www.signaturewines.com.

About Elvis Presley Enterprises

Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.

Contact:
Deborah Porchivina
Porchivina & Associates
Phone: 415-897-3010
Mobile: 415-272-0943
E-Mail: deborah@papr.com