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PLMA Conference, CHICAGO, IL – November 17, 2003 - Signature Wines, a premier provider of custom, control and private label wines, today introduced Graceland Cellars, a new line of Elvis Presley brand wines available for retail in Q1'04.
More than 176 million Americans (84 percent) have in some way had their lives touched by Elvis Presley, according to a recent Harris Interactive poll. "We see incredible opportunity in the market for an Elvis Presley brand line of wines," said Scott Cahill, CEO for Signature Wines. "These wines will be very enjoyable, high quality wines that will appeal to a very broad spectrum of Americans."
Signature Wines signed an exclusive licensing agreement with Elvis Presley Enterprises (EPE) to produce the Graceland Cellars line of wines, which will feature different images of Elvis Presley, his songs, albums and movies on every label.
Signature Wines is sourcing the wines from California appellation grapes and will create the Elvis-themed commemorative labels based on songs, album titles and Elvis Presley himself. The Graceland Cellars wines will be available to nationwide retailers beginning Q1'04 and will include the following wine brands: Presley Pinot (Noir), The King Cabernet (Sauvignon), Jailhouse Red (Merlot), and Blue Suede Chardonnay.
"Signature Wines truly understands the intricacies of developing a successful wine brand from start to finish, including sourcing, design and marketing services to deliver an exceptional line of highly drinkable, Elvis brand wines," said Carol Butler, Director of Worldwide Licensing for Elvis Presley Enterprises. "Consumers are clearly ready for Elvis wines and we are confident this will result in an amazing array of varietals that Elvis fans and wine lovers alike can enjoy for many years to come."
Elvis Demographics
The ubiquity of Elvis delivers strong interest from consumers around the world. In fact, according to a recent Harris Interactive poll, over 71 million Americans consider themselves Elvis fans.
EPE is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information on EPE and Graceland visit www.elvis.com
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| FOR IMMEDIATE RELEASE | For further information contact: Erin Curtis Signature Wines Media inquiries, please contact: ecurtis@signaturewines.com To orderGraceland Cellars Wines, click here. |
Signature Wines to Bring Elvis Presley Wines to Market
Graceland Cellars Wines to be Available for Retail NationwidePLMA Conference, CHICAGO, IL – November 17, 2003 - Signature Wines, a premier provider of custom, control and private label wines, today introduced Graceland Cellars, a new line of Elvis Presley brand wines available for retail in Q1'04.
More than 176 million Americans (84 percent) have in some way had their lives touched by Elvis Presley, according to a recent Harris Interactive poll. "We see incredible opportunity in the market for an Elvis Presley brand line of wines," said Scott Cahill, CEO for Signature Wines. "These wines will be very enjoyable, high quality wines that will appeal to a very broad spectrum of Americans."
Signature Wines signed an exclusive licensing agreement with Elvis Presley Enterprises (EPE) to produce the Graceland Cellars line of wines, which will feature different images of Elvis Presley, his songs, albums and movies on every label.
Signature Wines is sourcing the wines from California appellation grapes and will create the Elvis-themed commemorative labels based on songs, album titles and Elvis Presley himself. The Graceland Cellars wines will be available to nationwide retailers beginning Q1'04 and will include the following wine brands: Presley Pinot (Noir), The King Cabernet (Sauvignon), Jailhouse Red (Merlot), and Blue Suede Chardonnay.
"Signature Wines truly understands the intricacies of developing a successful wine brand from start to finish, including sourcing, design and marketing services to deliver an exceptional line of highly drinkable, Elvis brand wines," said Carol Butler, Director of Worldwide Licensing for Elvis Presley Enterprises. "Consumers are clearly ready for Elvis wines and we are confident this will result in an amazing array of varietals that Elvis fans and wine lovers alike can enjoy for many years to come."
Elvis Demographics
The ubiquity of Elvis delivers strong interest from consumers around the world. In fact, according to a recent Harris Interactive poll, over 71 million Americans consider themselves Elvis fans.
- 60 percent are female
- 70 percent are between the ages of 26 and 55
- 75 percent have purchased collectibles
- 80 percent are located in the United States
- Almost one-third of all Americans (31 percent) have bought Elvis records, CDs or videos.
EPE is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information on EPE and Graceland visit www.elvis.com
About Signature Wines
Signature Wines is a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers. Founded in 1998, the company has partnerships with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle and Franciscan Oakville Estate. Blackridge Canyon is the company's own award winning line of California premium wines and sparkling wines. Signature Wines specializes in helping university, hospitality, retail and corporate clients enhance their brands and product offerings, impress their customers and positively impact their bottom line through customized programs that generate brand awareness and customer loyalty. The company also works with individuals to create unique and memorable gifts, events and occasions. Signature Wines uniquely serves its clients through its excellent quality wines, an award-winning design team, stunning design labels and templates, customized branding and marketing, and creative gift and wine accessories. Click here for more information.