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Erin Curtis
Signature Wines
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(415) 990-1181 mobile
ecurtis@signaturewines.com

The Sierra Club to Offer Wines Made From Certified Organically
Grown Grapes through Signature Wines
Wines to Be Available in Retail Outlets Nationwide

PLMA Conference, CHICAGO, IL – November 17, 2003 - Signature Wines, a premier provider of custom, control and private label wines, and the Sierra Club, America's oldest and most influential environmental organization, today announced a partnership to offer Sierra Club branded wines made from certified organically grown grapes.

The new Sierra Club wines will be available to retail outlets nationwide beginning Q1'04. A portion of the proceeds from all Sierra Club products goes to Sierra Club's ongoing efforts to protect America's communities, its wild lands and its wildlife.

"Our focus is in providing superior wine products and services that enable organizations like Sierra Club to enhance their brand while supporting their core mission," said Scott Cahill, CEO for Signature Wines. "We go to great lengths to understand our partners' brands and mission statements to ensure that their wine program dovetails perfectly."

Under the Sierra Club brand, the Sierra Club will offer red wine varietals including Cabernet Sauvignon, Merlot, Pinot Noir and Zinfandel; and white varietals including Chardonnay and Sauvignon Blanc. All wines are sourced from certified organically grown grapes from California's Napa Valley, Sonoma and Mendocino counties.

"We are thrilled to offer these new Sierra Club brand wines that support the effort to bring more organic products using fair labor practices to market," said Johanna O'Kelley, Director of Licensing for the Sierra Club. "Signature Wines performed comprehensive due diligence to find wineries with strong environmental records that also had great wines. Our new wines are of exceptional taste and are great values as well."

About Sierra Club
The Sierra Club's members are 700,000 of your friends and neighbors. Inspired by nature, we work together to protect our communities and the planet. The Club is America's oldest, largest and most influential grassroots environmental organization. Visit www.sierraclub.org for more information about Sierra Club.


About Signature Wines
Signature Wines is a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers. Founded in 1998, the company has partnerships with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle and Franciscan Oakville Estate. Blackridge Canyon is the company's own award winning line of California premium wines and sparkling wines. Signature Wines specializes in helping university, hospitality, retail and corporate clients enhance their brands and product offerings, impress their customers and positively impact their bottom line through customized programs that generate brand awareness and customer loyalty. The company also works with individuals to create unique and memorable gifts, events and occasions. Signature Wines uniquely serves its clients through its excellent quality wines, an award-winning design team, stunning design labels and templates, customized branding and marketing, and creative gift and wine accessories. Click here for more information.
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