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This week, NPR launched the NPR Vintage Collection, a series of wines bearing an NPR commemorative label. The wine is available through the NPR Shop at http://shop.npr.org/. The wine shop is powered by Signature Wines, which is the exclusive provider of wines for the NPR Vintage Collection. In creating the NPR Vintage Collection, Signature Wines worked together with NPR to source the wines that best meet the needs of the NPR audience.
The NPR Vintage Collection includes a limited portfolio of wines hand-picked from partner wineries such as Schramsberg, Roshambo, Burgess, Franciscan Oakville Estates, Ravenswood, Clos du Bois, Monticello, Chateau Ste. Michelle, Honig and Signature Wines' own award-winning brand Blackridge Canyon. Varietals offered include sparkling wine, Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot, Cabernet Sauvignon and Zinfandel from vineyards throughout California. Customers will be able to purchase wines from the NPR Vintage Collection in packages of four, six or twelve bottles.
In addition to purchasing wines from the NPR Vintage Collection, customers will be able to join the monthly NPR Wine Club and receive one NPR custom-labeled bottle and one additional bottle of wine each month from a large selection of national and international varietals. The NPR Wine Club offers two options for members with different price points: the Explorer Club series and the Cellar Club series. Each wine club program offers a choice of either two red varietals, or one red and one white varietal. In addition, NPR Wine Club members will receive discounts on reorders and case shipments, access to a wide portfolio of premium wines from around the world and a quarterly e-newsletter featuring wine updates and educational information.
"We know that NPR listeners are curious and intelligent. There are lots of wine enthusiasts in our audience, too. The NPR custom label wines and the NPR Wine Club are for people looking for creative ways to share their appreciation of fine wine and fine radio," said Emily Rubin, NPR's director of business development.
"By offering the NPR Vintage Collection wines and the NPR Wine Club, NPR is providing its loyal listeners with an opportunity to support the nation's premier public radio network while also enjoying premium-quality wines," said Scott Cahill, CEO of Signature Wines. "Signature Wines is uniquely positioned to help organizations like NPR create and operate wine programs and wine clubs that raise awareness, help raise money and enhance customer, member, or in this case, audience affinity."
According to MRI research, NPR listeners are 25 percent more likely than the average American consumer to purchase table wine. In addition, they consume wine in higher quantities. NPR listeners are 97 percent more likely to drink four or more glasses of wine a week.
The NPR Vintage Collection wines are available now and prices range from $17.00 to $28.00 per bottle. For more information or to join the NPR Wine Club, visit www.npr.org/shop.
About NPR NPR is renowned for journalistic excellence and standard-setting news and entertainment programming. A privately supported, non-profit, membership organization, NPR serves a growing audience of 22 million Americans each week via more than 750 public radio stations. International partners in cable, satellite and short-wave services make NPR programming accessible anywhere in the world. With original online content and audio streaming, npr.org offers hourly newscasts, special features and seven years of archived audio and information.
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| FOR IMMEDIATE RELEASE | For further information contact: Erin Curtis Signature Wines (510) 259-6555 ph (415) 990-1181 mobile ecurtis@signaturewines.com |
NPR Partners with Signature Wines to Offer NPR Commemorative Label Wines and Monthly Wine Club
HAYWARD, Calif. – December 1, 2003 - Signature Wines, a premier provider of custom, control and private label wines, and NPR (National Public Radio) today announced a partnership to offer NPR custom label wines and an NPR monthly wine club.
This week, NPR launched the NPR Vintage Collection, a series of wines bearing an NPR commemorative label. The wine is available through the NPR Shop at http://shop.npr.org/. The wine shop is powered by Signature Wines, which is the exclusive provider of wines for the NPR Vintage Collection. In creating the NPR Vintage Collection, Signature Wines worked together with NPR to source the wines that best meet the needs of the NPR audience.
The NPR Vintage Collection includes a limited portfolio of wines hand-picked from partner wineries such as Schramsberg, Roshambo, Burgess, Franciscan Oakville Estates, Ravenswood, Clos du Bois, Monticello, Chateau Ste. Michelle, Honig and Signature Wines' own award-winning brand Blackridge Canyon. Varietals offered include sparkling wine, Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot, Cabernet Sauvignon and Zinfandel from vineyards throughout California. Customers will be able to purchase wines from the NPR Vintage Collection in packages of four, six or twelve bottles.
In addition to purchasing wines from the NPR Vintage Collection, customers will be able to join the monthly NPR Wine Club and receive one NPR custom-labeled bottle and one additional bottle of wine each month from a large selection of national and international varietals. The NPR Wine Club offers two options for members with different price points: the Explorer Club series and the Cellar Club series. Each wine club program offers a choice of either two red varietals, or one red and one white varietal. In addition, NPR Wine Club members will receive discounts on reorders and case shipments, access to a wide portfolio of premium wines from around the world and a quarterly e-newsletter featuring wine updates and educational information.
"We know that NPR listeners are curious and intelligent. There are lots of wine enthusiasts in our audience, too. The NPR custom label wines and the NPR Wine Club are for people looking for creative ways to share their appreciation of fine wine and fine radio," said Emily Rubin, NPR's director of business development.
"By offering the NPR Vintage Collection wines and the NPR Wine Club, NPR is providing its loyal listeners with an opportunity to support the nation's premier public radio network while also enjoying premium-quality wines," said Scott Cahill, CEO of Signature Wines. "Signature Wines is uniquely positioned to help organizations like NPR create and operate wine programs and wine clubs that raise awareness, help raise money and enhance customer, member, or in this case, audience affinity."
According to MRI research, NPR listeners are 25 percent more likely than the average American consumer to purchase table wine. In addition, they consume wine in higher quantities. NPR listeners are 97 percent more likely to drink four or more glasses of wine a week.
The NPR Vintage Collection wines are available now and prices range from $17.00 to $28.00 per bottle. For more information or to join the NPR Wine Club, visit www.npr.org/shop.
About NPR NPR is renowned for journalistic excellence and standard-setting news and entertainment programming. A privately supported, non-profit, membership organization, NPR serves a growing audience of 22 million Americans each week via more than 750 public radio stations. International partners in cable, satellite and short-wave services make NPR programming accessible anywhere in the world. With original online content and audio streaming, npr.org offers hourly newscasts, special features and seven years of archived audio and information.
About Signature Wines
Signature Wines is a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers. Founded in 1998, the company has partnerships with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle and Franciscan Oakville Estate. Blackridge Canyon is the company's own award winning line of California premium wines and sparkling wines. Signature Wines specializes in helping university, hospitality, retail and corporate clients enhance their brands and product offerings, impress their customers and positively impact their bottom line through customized programs that generate brand awareness and customer loyalty. The company also works with individuals to create unique and memorable gifts, events and occasions. Signature Wines uniquely serves its clients through its excellent quality wines, an award-winning design team, stunning design labels and templates, customized branding and marketing, and creative gift and wine accessories. Click here for more information.