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CHICAGO - A new chapter was added to PLMA's "Legend of Store Brands" Private Label Trade Show with the introduction of a special section for private label wines and spirits here last week. The new section occupied 32 exhibit booths on the mezzanine level at the Rosemont Convention Center here, with some 21 exhibitors taking advantage of PLMA's new emphasis on private label wines and spirits.
Signature Wines is a leading provider of custom label wines for clients in the retail, university, corporate gift-giving, events, real estate, and hospitality industries as well as to individuals and consumers looking to personalize gifts and special occasions.
Wines and spirits from California, Australia, Chilé, South Africa, Spain, Italy and France found a home among more than 20,000 products available to retailers and wholesalers for their private label selections. PLMA's annual private label trade show is the largest marketplace for retailers sourcing private label products. This year's edition offered over 2,150 exhibit booths representing virtually all food & beverage categories, in addition to non-food items. More than 4,000 retailers, wholesalers and others attended, including buyers and executives from America's most prominent supermarket, drug and mass merchandise chains.
The section for wines and spirits will have an expanded presence next year, according to PLMA President Brian Sharoff, reflecting store brand opportunities for retailers and wholesalers in these emerging categories.
"Just as retailers expanded their private label programs to include premium private label, gourmet lines and perishables, today, it is wines, as well as liquor and beer, that are attracting serious attention," adds Sharoff. "Currently, there are over 2,600 wine brands on supermarket shelves, and that is generating more consumer confusion than brand loyalty. Consumers have to consider the type of wine, country of origin, the year and price range. Who better than the retailer to help rationalize the choices for the consumer? These are conditions that say the time is right for private label."
Store brands today account for one of every five products sold in supermarkets. The trend for leading retailers in recent years, moreover, has been to market their store brands aggressively by developing new categories and adding more premium products to their private label assortments. As a result, private label sales continue to outpace national brands, and private label unit market share increased to 21% in 2001.
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| FOR IMMEDIATE RELEASE | For further information contact: Erin Curtis Signature Wines (510) 259-6555 ph (415) 990-1181 mobile ecurtis@signaturewines.com |
Private Label Wines Are Latest Chapter for Growth
Launch of PLMA's New Wines & Spirits Section Meets With SuccessCHICAGO - A new chapter was added to PLMA's "Legend of Store Brands" Private Label Trade Show with the introduction of a special section for private label wines and spirits here last week. The new section occupied 32 exhibit booths on the mezzanine level at the Rosemont Convention Center here, with some 21 exhibitors taking advantage of PLMA's new emphasis on private label wines and spirits.
Signature Wines is a leading provider of custom label wines for clients in the retail, university, corporate gift-giving, events, real estate, and hospitality industries as well as to individuals and consumers looking to personalize gifts and special occasions.
Wines and spirits from California, Australia, Chilé, South Africa, Spain, Italy and France found a home among more than 20,000 products available to retailers and wholesalers for their private label selections. PLMA's annual private label trade show is the largest marketplace for retailers sourcing private label products. This year's edition offered over 2,150 exhibit booths representing virtually all food & beverage categories, in addition to non-food items. More than 4,000 retailers, wholesalers and others attended, including buyers and executives from America's most prominent supermarket, drug and mass merchandise chains.
The section for wines and spirits will have an expanded presence next year, according to PLMA President Brian Sharoff, reflecting store brand opportunities for retailers and wholesalers in these emerging categories.
"Just as retailers expanded their private label programs to include premium private label, gourmet lines and perishables, today, it is wines, as well as liquor and beer, that are attracting serious attention," adds Sharoff. "Currently, there are over 2,600 wine brands on supermarket shelves, and that is generating more consumer confusion than brand loyalty. Consumers have to consider the type of wine, country of origin, the year and price range. Who better than the retailer to help rationalize the choices for the consumer? These are conditions that say the time is right for private label."
Store brands today account for one of every five products sold in supermarkets. The trend for leading retailers in recent years, moreover, has been to market their store brands aggressively by developing new categories and adding more premium products to their private label assortments. As a result, private label sales continue to outpace national brands, and private label unit market share increased to 21% in 2001.
About Signature Wines
Signature Wines is a premier provider of custom label wines and distinctive wine labels for businesses and individual consumers. Founded in 1998, the company has partnerships with world-renowned wineries such as Ravenswood, Robert Mondavi, Kendall-Jackson, Chateau Ste Michelle and Franciscan Oakville Estate. Blackridge Canyon is the company's own award winning line of California premium wines and sparkling wines. Signature Wines specializes in helping university, hospitality, retail and corporate clients enhance their brands and product offerings, impress their customers and positively impact their bottom line through customized programs that generate brand awareness and customer loyalty. The company also works with individuals to create unique and memorable gifts, events and occasions. Signature Wines uniquely serves its clients through its excellent quality wines, an award-winning design team, stunning design labels and templates, customized branding and marketing, and creative gift and wine accessories. Click here for more information.