It is my considered opinion that investing in wine should only be pursued if you have a passion for wine and enjoy sharing it with family and friends. Much like art, and the fact that art appeals to a variety of sectors each possessing widely differing tastes, inclinations, and personalities, wine itself is similarly varied and for the most part, what you will find wonderful about the wine you choose to appreciate is for the most part subjective. This is a fact that can make it difficult for wine investors to forecast a return on their investment. So the best advice is to learn what you like and why you like it, then to invest in what you like, whether your inclination is to favor a rich and bold Cabernet Sauvignon, or a sophisticated and intriguing Pinot Noir. In other words, the principle to put into play at the very beginning of your wine investment journey is to invest in wine that you would not mind drinking yourself.
If you are serious about wine investing for profit, then educate yourself! Do your own research and then share your observations and opinions with other wine investors and wine appraisers. Be goal specific: What are you trying to achieve? What kind of return on your investment do you hope to achieve? Large and long-term? Or modest and short-term?Some say that if you are looking for a large return on your investment in wine then you should give serious consideration to purchasing well-known vintages that have received high scores from wine critics. Tip: When it comes to “wine-scoring,” the famed Robert Parker has been the go-to expert for more than 30 years. Investment-grade wine can be seen as a commodity that has a reasonable chance of appreciating in value over the medium-to long-term⎯typically at least five years. Scores above 95 are considered investment grade but you’ll soon come to see that the greatest appreciation in value occurs for wines that have achieved a perfect score of 100.
Wine provenance, storage, tax, costs of acquisition and re-sale are all factors that need to be considered and planned for in advance in order to obtain the wine investor’s ultimate goal. Only 1% of wine production makes the cut for investment quality wine. Even at 1% that number is large. Every year over 34 billion bottles of wine are produced! Thus there are over 300 million bottles of wine that would make the investment grade cut.
Like other alternative assets, wine is only worth what someone is willing to pay to acquire it. Renowned critics can influence the value of the wine investment. A poor review and subsequent reduced scoring can cause the price of that vintage to plummet. The five-year appreciation with respect to the year 2000 vintage (since release) provides an example of the gains that can be realized with other good vintages.
If you are interested in learning more about wine investing, simply contact us and send us your question. We will do our best to respond.